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On April Fools Day 2008, Google’s jokers flipped the links in YouTube’s featured feed with all clicks ending up with, you guessed it, Rick Astley. People developed clever ways of hiding YouTube links to the song behind images or by using URL-shorteners, meaning 2008 was the year of being rick-rolled. Whatever the source of origin for rick-rolling, the bait-and-switch approach trolling spread like wildfire. This would have left the song fresh in the memories of would-be trolls. It’s almost certain that one of the internet’s favourite shows, It’s Always Sunny in Philadelphia, featured the tune in the 2005 episode “Charlie Has Cancer”. The problem with this theory is that the song never featured in that game, although a host of classics did.
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Some erroneously attribute the song’s appearance in Grant Theft Auto: Vice City as being the reason. There was some mild speculation about why the internet decided this was the time for Rick Astley’s hit to see the light of day again. This started in early 2000 because 4chan owners had implemented a rule on the site that switched “egg” to “duck”, confusing users typing in “egg roll”. In fact, the rick-roll replaced a similar move called the “duck-roll”. What the trolls had done, however, was swapped out any hope of a GTA IV trailer with a link to Rick Astley’s “Never Gonna Give You Up”. When someone would post a “links to the unreleased GTA IV trailer”, it was guaranteed to get attention and clicks. The online world was eagerly waiting and fingers were able to click faster than minds could process. Users of 4chan, an anonymous and somewhat adult website, began the rick-roll before Rockstar Games released trailers for Grand Theft Auto IV. It was a true hit, but the song’s legacy wouldn’t truly be written until 2007 when it became one of the original modern memes. Astley reached number one in the American, UK and South African charts. This song wasn’t a damp squib by any definition either. The true origin of rick-rolling has to be July 1987, when Rick Astley’s “Never Gonna Give You Up” was released. Grand Theft Auto IV: Origin Of Rick-rolling Considering YouTube only counts a view after 30 seconds, this would suggest billions more have hit back almost immediately on the video in a rick-roll-rage. People have taken to celebrating the representation that was meaningful to them saying, “this was my Heartstopper.” But of course, with the internet, some of these examples are more serious than others.The popularity of this switch up is clear when you look at the view count of Astley’s video coming up on one billion views. The ‘this was my Heartstopper’ meme on Twitter The characters aren’t tragic features, there aren’t horrible consequences due to their sexual identity and the queer characters exist in the text, not just the wink-wink-nudge-nudge subtext so many other shows rely upon. The heartfelt and sentimental show appears to strike a sweet spot with its low-stakes, teen romance.
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The U.K.-based series follows Charlie Spring, a gay 15-year-old high school student, who falls in love with Nick Nelson, a boy who sits next to him.
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With so little LGBTQIA+ representation in the media, and even fewer options that don’t rely on offensive tropes like “ bury your gays,” Heartstopper is earning a ton of praise. The coming-of-age romance based on a comic of the same name tells the story of two teen boys who fall in love. Netflix’s new series Heartstopper is already beloved by fans. LGBTQIA+ fans are sharing their favorite queer content, earnestly and ironically, thanks to the “this is my Heartstopper” meme.